Yankee Global Enterprises
The company was originally created as YankeeNets, through a merger between the Yankees and the New Jersey Nets (now known as the Brooklyn Nets).
== History ==
In 1998, the New York Yankees had their most successful season in modern history, winning a combined total of 125 regular season and playoff games, culminating in a World Series championship. The team was in discussions to be sold to Cablevision, who at the time owned the broadcast rights to every Major League Baseball, National Basketball Association (NBA), and National Hockey League (NHL) team in the New York metropolitan area. The proposed deal fell through because the two sides could not come to an agreement that would include George Steinbrenner continuing to run the team and Cablevision's other pro teams, New York Knicks of the NBA and New York Rangers of the NHL, for the new owners.
After the proposed sale fell through, the Yankees and New Jersey Nets of the NBA agreed to merge business operations, creating a combined holding company. This was done to increase the negotiating power of both teams for future television contracts and stadium and arena construction deals. The Yankees' local broadcasting rights with Cablevision's MSG Network were expiring at the end of 2000 season and the Nets' deal with Fox Sports New York would end with the 2001–2002 season.